The Sports + Gaming crossover

Even though an industry as big as Gaming is still expanding rapidly, the shelf life of even successful games is shrinking due to ever-increasing competition and shorter attention spans of the end users. On the other hand, sports as a source of entertainment has stood the test of time. Live Sports have been around for over a century and continue to attract high engagement from the masses like nothing else. The passion, excitement, and love for sports unite people beyond borders.

We aim to create an ecosystem and revolutionize how people engage with their favorite sports by facilitating games, social connections, competition, collaboration, user-driven economies, and onboarding the next billion+ sports enthusiasts into the ecosystem.

Positioning itself as a comprehensive solution for IP holders and sports enthusiasts, Bowled is operating and scaling its existing platform and simultaneously collaborating with global IP holders to introduce similar gamified fan engagement solutions across basketball, soccer, MMA, F1, and tennis.

Starting with Cricket: How Cricket is becoming the hottest Global Sport right now

With a global viewership of 2.5 billion, a domestic T20 league fetching $6.2B in media rights, next only to the NFL, and an expanding list of affiliated members - from 48 in 2019 to 106 in 2023, Cricket has finally started looking west, and its global ambition is well deserved.

Not a long time ago, Cricket was most prevalent in the commonwealth nations, but the global outlook has been changing rapidly. The momentum has been solidified by the IOC’s decision to include Cricket as an official sport in the Los Angeles Olympics in 2028. This is why the journey at Bowled.io starts with Cricket before it expands to other sports.

Expanding into other IPs

Positioning ourselves as a comprehensive solution for IP holders and sports enthusiasts, we are collaborating with global IP owners to introduce innovative and gamified fan engagement platforms across basketball, soccer, MMA, F1, and tennis.